A Look into Rare London's Social Media Platforms
8:17 AM
Rare London Social Media Platforms
Facebook
offers a platform of various methods of communications, this includes wall
posts, private messages, image or video sharing and etc. The mature account
holders are the most frequent users, this is why this site is as effective for
pop-ads. Companies make use of promoting their products/services; due to the
amount of potential customers
Facebook contains. It allows account holders to
follow or like pages, without any costs included. Due to these features the
site offers, companies can collect demographics of their target market. Unlike
Twitter, there are no character limits to posts, which is why it’s beneficial
for companies to create and manage events.
Twitter offers a similar platform as Facebook, although the main difference is the limitation of 140 characters in the posts created. Users can visit pages, direct message, post pictures/videos as often as they want. The main feature on Twitter is the ability to promote through writing a post, hashtags are the key to more interactions as it attracts a specific target audience.
Sponsored tweets are useful as they appear on a user’s home page, the more consumers a tweet can attract, the more followers a company will gain. Live Streaming can also be a beneficial factor for companies, Twitters main frequent users are the younger generation averaging from 15 to 20, meaning they would much prefer to watch a live video rather than read a long content post.
Instagram
Linkedin
This platform attracts a professional audience, which allows users to create a courier based profile. Account holders can connect with relevant contacts; similarly to Facebook, when a friend adds another friend which enables them to communicate. One of the main benefits of this social media platform, it allows users to contact other members of Linkedin in order to receive recommendations on for example their profile or how they can improve their employability. Employers who hold accounts on Linkedin, can also view profiles in order to determine whether they should employ individuals as they usually contain details about previous jobs.
Rare London's Social Media platforms
Twitter
Rare London communicate with their consumers through posting campaigns and clothing advertisements. They make use of hashtags as it attracts more Twitter users, if the customers are interested in the particular hashtag trend, they will interact with the tweet. Rare London interact with their followers by responding to their customers tweets, this could be related to their order or account issues.
Facebook
Similarly to Twitter, Rare London upload posts including advertisements and campaigns, this attracts the customers to look at the post an potentially purchase the product advertised.
Rare London communicate with their consumers through posting campaigns and clothing advertisements. They make use of hashtags as it attracts more Twitter users, if the customers are interested in the particular hashtag trend, they will interact with the tweet. Rare London interact with their followers by responding to their customers tweets, this could be related to their order or account issues.
Similarly to Twitter, Rare London upload posts including advertisements and campaigns, this attracts the customers to look at the post an potentially purchase the product advertised.
Fashion retailers such as Rare London often include competitions in their posts, this new attracts customers, it also retains their existing customers.
Another key factor of Rare London's use of Instagram is the fact that they keep up with festivity trends. Consumers spend a large amount of time on social media, if they're often seeing product advertisements, they're more likely to purchase the product.
ABC Digital Inc Campaign Competition
As an agency, we have decided to focus on Twitter as our social media platform. In order for Rare London to attract more consumers to their Twitter page, they would create a tweet, similarly to the tweet below.
This tweet is includes a link, for consumers to navigate to a Rare London campaign competition. The purpose of this tweet would be for customers to enter their details, Rare London would then create a consumer database, along with obtaining and analyse demographics of their target market.
Whereas the customers would be in the chance of winning a voucher worth £500.
Benefits of campaign:
- The links and hashtags will encourage tweet engagement, the tweet content would also encourage consumer to retweet in order to increase the amount of views.
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