The Pros and Cons of Our Well Loved Influential Bloggers
8:15 AM
One of our guilty pleasures is sitting reading blogs with a hot chocolate or binge watching youtube videos all day. But just what are the pros and cons of our well loved bloggers and vloggers relating to business?
The Sunday Girl
Pros:
-Linking strategies
-Simple/easy to navigate
-Up to date blog posts/consistency
-Language is easy to read
Cons:
-background ads are off-putting
-lots of pop up ads (ASA adjudication, vlogger endorsement)
-Page looks busy- off-putting
Couture Girl
Pros:
-simple layout/easy to navigate
-colour scheme/aesthetic
-link to older posts/no scroll of death (useful navigation)
-Links to social media displayed clearly
-Clear and easy navigation bar
-No pop up advertisements
Cons:
-doesn't reply to comments/no engagement
-No pop up advertisements (ASA adjudication)
-Minimal writing on posts and more photography (when not a photography bog)
The Beauty Boy
Pros:
Updated every 3 weeks
-Social media accounts easily noticeable on banner
-High quality videos
-Products mentioned in the video are able to be bought through a sponsored link
cons:
-vlogger endorsement
-No introduction video
-Low engagement due to having 15,000 subscribers and only an average of 3,000 views on videos
-No information about himself on the "about me page"
-No direct links to his social media accounts
-Does not reply to audience comments
-Disorganised content (no playlists, no tags)
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